In today’s fast moving, digital world, customers have more power than ever, thanks to social media outlets like Twitter, Facebook and LinkedIn. Customers are no longer just people who just by consumables, they now affect the profitability and popular of brands. In some ways, they are more powerful than the CEO of the companies from which they shop, hence the title Chief Executive Customer.
At the IBM CMO CIO Leadership Exchange in New York, marketing executives from several the world’s top companies talk about “Smarter Marketing.” How they can engage with the customer, earn loyalty and more.
Check out the video below for an example of what “Smarter Marketing” means, there are up to four videos, so refresh to see the others.