Tim Cook basically confirms development of Apple branded Television

Posted on Dec 6 2012 - 12:35pm by Mike Wewerka
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Ever since Apple introduced their “hobby” product, the AppleTV, speculation has run rampant that they [Apple] were also working on an actual Television set. We’ve heard the rumors of Apple executives meeting with Television networks, trying to etch out some type of content deal. And if you’ve read the Steve Job biography, written by Walter Isaacson, then you would have read, that when it came to the “TV,” Jobs said he “cracked it.” Meaning he found a way to make the TV easier to use and move it into the next generation. But other than a few rumors here and there, we haven’t seen anything concrete, like we typically do when Apple’s ramping up a new project, like an iPhone or iPad. So if a TV is in the works, where is it?

Is the Apple Television really a reality, is Apple truly working on something to re-define our living rooms? Well, assuming you read into Apple CEO Tim Cook’s words, during his interview with Brian Williams of NBC’s Rock Center, then yes. When Williams asked Cook, what’s next for Apple, Cook replied with:

“When I go into my living room and turn on the TV, I feel like I have gone backwards in time by 20 to 30 years,” Cook told Williams. “It’s an area of intense interest. I can’t say more than that.”

An area of “intense interest.” I don’t think we need any more proof that Apple is working on a Television set, the question now, is when will we finally see it?

Source: NBC News