Unless you’ve been under a rock for most of the day, you’d know that Samsung finally unveiled their highly anticipated flagship smartphone, the Galaxy S III. The reactions thus far have been mixed, with most of the criticism coming from the phones design, which looks like a throwback to the original Galaxy S, to Samsung’s continued use of cheap “feeling” plastics. Then there is the issue of the display, which will use a PenTile layout, much like the Galaxy Nexus.
Not everything is negative, the Galaxy S III will bring some very cool new elements to the market when it’s released (on May 29 for Europe, with a US release following in June), such as eye tracking, which means the device knows when you’re looking it, as long as your eyes are staring at the screen, the device will not enter sleep mode, this new feature is called Smart Stay. Another new feature is S-Voice, which is basically Samsung’s counter strike to Apple’s Siri. Users will be able to wake their phone or bring up the camera simply by using their voice. There’s also S-Beam, which Samsung created from the Android Beam feature. Samsung claims that Galaxy S III will be able to transfer a 1GB movie in 3 minutes or a 10MB music file in literally two seconds.
So now that you know a few things about the Galaxy S III, check out the commercial for the new smartphone. Read our reactions below.
If you’re like us, you probably confused by this commercial, in a 1:01 commercial, we see the phone for a total of about 5 seconds. In the beginning we’re shown a lock screen and at the end, we’re shown the device and its optional blue color, again, on the lock screen. The rest of the commercial looks like something for Match.com or a Hollywood chick-flick. Samsung wasted about 55 seconds to show potential customers what the phone actual does. I’m not saying Samsung needs to copy Apple commercials, lord knows they’ve had their issues with that, but when you see an iPad or iPhone commercial, that’s half the length, by the time it’s done, you’ll now at least five things the product does and will have seen it performed them in a real world setting. To me, this commercial is about as effective as one of the first Motorola XOOM commercials, you know the one, with the guy who picks up the XOOM and is taken away in a space ship…it was absolutely pointless. Samsung could have shown off the new camera features, the beaming technology, or a few of the other new features, instead of trying to sell “feel good moments” sandwiched by a quick look at the device’s exterior and a lock screen.
Tell us what you think, does this commercial hit home with you or was this a big miss by Samsung?