So by now, you’ve probably seen that Apple was overwhelming victorious in it’s patent trial against Samsung, as the jury awarded Apple $1.04 Billion in damages. After the verdict was read, Samsung released a few statements. Such as:
The verdict, according to Samsung, “will lead to fewer choices, less innovation, and potentially higher prices.”
I’m little confused by this statement, as it’s entirely the opposite of what should happen. If companies can no longer copy or resemble Apple’s devices, they’ll be forced to create new and unique devices and designs, inside and out. This basically solves two problems, by differentiating their products from Apple consumers will have a greater variety from which to choose and companies will be forced to innovate by creating new icons, menus and more. As far potentially raising prices, this is not true. Just because Samsung and other OEM’s are forced to change their product’s designs and think outside the box, it doesn’t mean try need spend more money than they current are, R&D is a necessary cost and should never be passed onto the consumer. HTC has been creating gorgeous devices like the One X and it hasn’t cost them or the consumer any more than their older devices.
This statement by Samsung just seems to be fueled by anger, which I can fully understand, were I in Samsung’s lawyers shoes. While I commend Samsung for sticking to their guns and filing an appeal, I think they need to handle this situation with gusto and determination. Something like this:
“While we’re obviously disappointed with the jury’s decision, one that we fully intend to appeal, if in the end we’re forced to abide by the ruling, Samsung is fully prepared to produce some of the industry’s most innovative and captivating devices going forward.”
I’m not a lawyer, but you get the point.