RIM adds Movies, TV and DRM-Free music to BlackBerry World prior to BlackBerry 10 reveal

Posted on Jan 28 2013 - 11:44am by Mike Wewerka

With the official announcement of BlackBerry 10 and RIM’s new devices less than a few days away, the folks up north have announced that BlackBerry World (the newly renamed BlackBerry App World) will now carry more media, including Movies, TV and DRM-Free Music. The impressive part is that RIM managed to secure deals to show TV shows the day after they air and movies will be available to rent or buy the same day they are available on DVD.

RIM’s partnering division has been busy, because the Canadian company managed to sign up some top companies, like ABC, CBS, NBC, Fox, BBC, and Warner Brothers as well as music companies like Sony, Warner, 4AD and Matador. If the new BlackBerry 10 platform grows, as RIM would like it too, then expect more companies to sign on to distribute their content as well.RIM’s lining their ducks up in a row, media content… check, new and optimized apps… check, new hardware… check, completely overhauled OS… check, customers to keep the company a float… in progress.Here’s hoping that RIM has a success and will make me eat my words over the past two years. How many of you are willing to ditch your current device and ecosystem for RIM’s new BlackBerry 10 platform? Just curious.RIM’s official press release:

New BlackBerry World for BlackBerry 10 to Include Extensive Catalogue of Songs, Latest Movies and TV Shows

January 28, 2013

Unified Multimedia Storefront Will Carry Music and Video Content from All Major Studios, Labels and Broadcasters

Waterloo, ON – Research In Motion (RIM) (NASDAQ: RIMM; TSX:RIM) today announced that the new BlackBerry® World™ storefront (formally BlackBerry App World™) for BlackBerry 10 will offer one of the most robust music and video catalogs in mobile today. The new BlackBerry World will include an extensive catalog of songs as well as movies and TV shows, with most movies coming to the store the same day they are released on DVD, and next day availability of many current TV series. The competitive offering will feature content from all major studios, music labels and top local broadcast networks. Customers will be able to preview tracks and access the content using multiple payment options.*

“Music and video content is an integral part of a rich mobile experience. People want easy and convenient access to their favorite music, movies and TV shows wherever they are,” said Frank Boulben, Chief Marketing Officer at Research In Motion. “RIM is committed to working with content providers to bring the best, most up-to-date content to our customers with BlackBerry 10, and to make it easy for them to get what they want.”

The video download and rental section in BlackBerry World will initially be available in the US, UK and Canada. Varying by region and distributor, customers will have access to movies from the following studios and independents: 20th Century Fox, Entertainment One (eOne), Lionsgate, MGM, National Film Board of Canada, Paramount Pictures, Sony Pictures Home Entertainment (US), Starz Digital Media, STUDIOCANAL, The Walt Disney Studios, Universal Pictures (UK), Warner Bros. Customers will also have access to TV shows from the following broadcasters and studios: ABC Studios, BBC Worldwide, CBC/Radio-Canada, CBS, DHX Media, ITV, National Geographic, NBCUniversal (UK), Nelvana, Sony Pictures Home Entertainment (US), Starz Digital Media, Twentieth Century Fox Television, Univision Communications Inc, and Warner Bros.
The BlackBerry World storefront’s DRM-free music download section will feature an extensive catalog from all major and independent labels including: 4AD Records, Domino Recording Company, finetunes, Matador Records, [PIAS] Entertainment Group, Rough Trade Records, Sony Music Entertainment, The Orchard, Universal Music Group, Warner Music Group, XL Recordings and Zebralution. The music section will initially be available in 18 countries: Canada, USA, UK, Argentina, Brazil, Colombia, Mexico, France, Germany, Italy, Netherlands, South Africa, Spain, Australia, India, Malaysia, New Zealand and Singapore.

Useful Links

BlackBerry World http://appworld.blackberry.com/webstore/

BlackBerry 10 Sign Up Page http://global.blackberry.com/blackberry-10.html

* BlackBerry® ID required. For more information please visit http://www.blackberry.com/bbid/