We’d all love for our smartphone of choice to be the king of the mountain, but sadly, that’s not how the world works. As of right now, Apple’s iOS and Google’s Android (thanks to Samsung) dominate over 90% of the smartphone market. So it’s pretty safe to say that first and second place are locked up tighter than Col. Sander’s secret recipe. So we’re going to move our attention to the position of third place and its competitors, Microsoft’s Windows Phone, BlackBerry’s BlackBerry 10, Ubuntu, FireFox and Tizen. While the last three have yet to be officially released, it still makes sense to include them, especially FireFox and Ubuntu, as they both have a strong and loyal following.
Windows Phone has struggled to connect with the masses since its release, but thanks to the most recent version (WP8) and impressive new hardware from Nokia, HTC and Samsung, it’s managed to finally overtake BlackBerry’s marketshare in the US. That reign at number three, however, could be short lived if BlackBerry’s new BB10 actually takes off. Judging by the sales in Canada and the UK, it just might.
Then we have the three dark horses, Ubuntu, FireFox and Tizen. Of these three, Ubuntu may have the most to gain, as the OS is going to be open source, much like Android, which helped Google’s OS gain massive marketshare very quickly and it will support both high-end and low-end devices, something FireFox doesn’t, for now. With another open-source mobile OS, fans of Android may look to give the new kid on the block a test run. It’s completely possible that OEM’s like HTC, Samsung, Sony and others adopt Ubuntu to lessen their dependance on Google’s Android. OEMs are also able to customize Ubuntu for their specific hardware, a feature many manufacturers already enjoy on Android, which may be another reason to shift away from Windows Phone, as its customization options are limited.
There are certainly a lot of questions that will take a while to be answered. But in end, it will be you, the consumer who dictates who will come out on top, or in this case, third. So let’s have it, who do you think will ultimately come away with the bronze?