After 17 years, Ebay, one of the world’s most well-known online sites is changing its logo. The online auctioneer’s President, Devin Wenig, says that the new logo is more consistent with the site’s overall design, they did however keep the same four colors that users have come to recognize, as they represent a connected and diverse community of users. Gone are the “floating” and bubbly text, the new font, which is Univers Extended, is clean and sharp, similar to Microsoft’s new font, but the letters have been pressed together, again, focusing on a connected user base.
The new logo is expected to grace the main page of Ebay come October, in tandem with a new marketing and advertising campaign. We fully expect Ebay to also update their mobile apps, to keep with consistency.
Now we just need to figure out one thing, how do we write it, is it ebay or Ebay? Facebook is always seen as facebook (in terms of their logo), but almost every writer writes it as Facebook, with a capital F… I guess we’ll find out in October. What do you all think of the new logo?