LG makes the Optimus 3D Max official before Mobile World Congress

Posted on Feb 22 2012 - 9:55am by Mike Wewerka
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With Mobile World Congress only a few days away, most companies are keeping their announcements close to their chest, but not LG, they’ve already unveiled one phone and now they are doing another. This time they are showing off the Optimus 3D Max, the follow up with the Optimus 3D from last year.

This new 3D device using a more powerful processor, a 1.2GHz dual-core and a brighter 4.3-inch WVGA display. As for the back, we’ll see two, 5-megapixel camera (for 3D shooting), NFC and sadly, only 8GB of internal storage.

LG Optimus 3D Max vertical LG makes the Optimus 3D Max official before Mobile World Congress

The Optimus 3D Max will also ship with Android 2.3, but LG says it will receive an update to Android 4.0 after its release. Speaking of release, the 3D Max will hit retail stores in Korea first in March, followed by a rollout in Europe and then presumably, the U.S.

We’ll definitely be hearing more on this new 3D device at MWC, so stay tuned. If you need more details, the official press release is below.

Press Release:

AT MWC 2012

More Than Just Glasses-Free 3D, Optimus 3D Max
Pushes the Boundaries of Power Features and Performance
SEOUL, Feb. 22, 2012 – Following in the footsteps of last year’s glasses-free 3D
smartphone, LG Electronics will publicly unveil the Optimus 3D Max at the 2012
Mobile World Congress (MWC). With powerful 3D technology and sleeker design, the
Optimus 3D Max provides a complete 3D entertainment platform and marks a big leap
forward in the ever-expanding 3D ecosystem.

“The Optimus 3D Max was born from LG’s constant efforts to bring user entertainment
experience to a higher level,” said Dr. Jong-seok Park, President and CEO of LG
Electronics Mobile Communications Company. “The introduction of the Optimus 3D
last year ushered in a new era for smartphones and Optimus 3D Max is real proof of
LG’s commitment to portable 3D entertainment.”

LG Optimus 3D Max is equipped with diverse innovations and offers users with
advancements including:

True Performance Muscle with Latest Mobile Technologies
LG Optimus 3D Max is a powerful smartphone in both 2D and 3D mode and a
pleasure to view with LG’s exclusive brightened display. 3G’s network speed has
been also improved to HSPA+ 21Mbps. LG Tag+ offers advanced NFC (Near Field
Communication) capabilities designed to promote greater user convenience. One of
its benefits is automatic setting changes which are possible by creating predefined
tags that are customized to certain modes such as car-mode, office-mode or sleepmode.
Depending on location, the predefined tags will automatically adjust various
phone settings including Wi-Fi, bluetooth, GPS and sound volume.

Global Web Site www.lg.com

Beyond its already innovative features, attendees of MWC 2012 will see some of the
future benefits that will be made available through a Maintenance Release or an
application available on the LG SmartWorld (www.LGsmartworld.com). Additional
features include:

HD Converter to offer HD quality on a TV connected through MHL (Mobile
High-Definition Link), when transforming Open GL-based 2D games and
applications to 3D and viewing Google Earth;
Range Finder to calculate the distance between the camera and the subject as
well as the dimensions of an object through triangulation;
Out-focusing Shot to enhance camera quality beyond that of other
smartphones through image processing using depth information.
True 3D Entertainment Features with Improved 2D-3D Compatibility
Users can convert Google Earth, Google Maps and other road views into 3D using
the enhanced 3D Converter. Furthermore, 3D photos and videos captured by the
Optimus 3D Max can also be viewed in a single-screen mode in 2D, using the 3D
Hot Key mounted on the side of the phone to easily toggle between 2D and 3D. LG
also plans to continue expanding video contents, applications and games optimized
for the 3D Converter available from the 3D Zone at LG SmartWorld.

True Excellence in Design with Slimmer and Lighter Body
The LG Optimus 3D Max’s premium design comes from LG’s commitment to fine
details. LG focused on trimming details on the design of the Optimus 3D Max by
keeping only the essentials and eliminating everything else. Measuring only 9.6 mm
thin and weighing 148 grams, the lean body with metallic and rounded edges
incorporates the best 3D features in addition to desirable 2D features. The Optimus
3D Max includes unique 3D-style cubicle icons which users can customize with their
own photos through the Icon Customizer.

Global Web Site www.lg.com

The Optimus 3D Max will first launch in Korea in March and will gradually roll out in
other markets starting in Europe. The device will receive an upgrade to Android 4.0 Ice
Cream Sandwich from Android 2.3 Gingerbread shortly after the launch.
Key Specifications:

  •  Chipset: 1.2GHz Dual-Core processor (OMAP4430)
  •  Display: 4.3-inch 3D WVGA Display with Corning® Gorilla® Glass 2
  •  Memory: 8GB Internal Storage, 1GB Internal Memory
  •  Camera: 5MP Dual-lens
  •  OS: Android 2.3 Gingerbread
  •  Battery: 1,520 mAh
  •  Others: HSPA+ 21Mbps
  • HDMI connection 2D/3D TV/monitor up to 1080p via MHL
  • DNLA for wireless connection with TV/PC (3D video also supported)
  • NFC Full Support, LG Tag+


About LG Electronics, Inc.
LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, mobile
communications and home appliances, employing more than 93,000 people working in over 120 operations around
the world. With 2011 global sales of KRW 54.3 trillion (USD 49 billion), LG comprises four business units – Home
Entertainment, Mobile Communications, Home Appliance, and Air Conditioning & Energy Solutions. LG is one of
the world’s leading producers of flat panel TVs, mobile devices, air conditioners, washing machines and refrigerators.
For more information, please visit www.LGnewsroom.com.

About LG Electronics Mobile Communications Company
The LG Electronics Mobile Communications Company is a leading global mobile communications and information
company. With its cutting-edge technology and innovative design capabilities, LG creates handsets that provide an
optimized mobile experience to customers around the world. LG is pursuing convergence technology and mobile
computing products, while continuing its leadership role in mobil