Things for Nokia have not been looking up and we’re not just talking about the last few months. When Nokia CEO Stephen Elop announced that Nokia would be abandoning its Symbian and MeeGo operating systems and had instead chosen Microsoft’s new Windows Phone OS to run their upcoming hardware, the tech industry was shocked. This wasn’t because the Windows Phone 7 OS was bad, it was because they knew Nokia wouldn’t have a viable phone on the market to battle the iPhone or Android for several long months.
To make matters worse, Nokia missed the crucial U.S. 2011 holiday season, only to release its flagship device in April. When they finally did launch their Lumia 900 in the U.S., they partnered up with AT&T, but the launch didn’t go to smoothly, in fact, it went horribly. Thousands of people complained of data connectivity issues, forcing Nokia to give those customs who purchased the Lumia 900, a full $100 credit. While AT&T has stated that the Lumia 900 is performing better than expected, we really don’t know what AT&T had projected in the first place.
So how has Nokia’s Windows Phone offering been in Europe? Sadly, not any better. European carriers have said that Nokia’s Lumia line just can’t compete with all the Android devices and Apple’s iPhone. Reuters even spoke with four different carriers in Europe to get a sense of how Nokia’s devices were doing, here’s just one response:
“No one comes into the store and asks for a Windows phone,” said an executive in charge of mobile devices at a European operator, which has sold the Lumia 800 and 710 since December
Telecom Consultant John Strand who works with quite a few top European carriers, says:
“The operators say to Nokia: ‘We will try to bail you out if you and Microsoft come with the marketing money,’ But even if the operators start to give away the Nokias for free, it will not make Nokia a success.”
So just what does the future hold for Nokia? Well, we’re not exactly sure, but things are definitely rocky right now. Microsoft does have Window Phone 8 in the pipeline, this update will offer OEM’s (manufacturers) the option to use multi-core processors, larger displays with several screen resolutions (including HD), NFC and more, all of which are points critics have slammed the Lumia 900 for not having. The thing is, nobody’s dissing Nokia’s amazing design or build quality or the Windows Phone experience, it’s simply the lack of specs (and apps) that’s keeping the Lumia line (and other Windows Phone devices) down. Once OEM’s can produce hardware that actual rivals Apple’s iPhone and the top tier Android devices, then we’ll not only see Nokia succeed, but other manufacturers Windows Phone devices as well.