“We talk about Instagram as capturing and sharing the world’s moments. It’s not just about photography,” Instagram founder Kevin Systrom told Bill Weir, an reporter for “Nightline.” “There are a ton of moments in the world that can’t be captured in single images.”
Just as rumored suggested, Facebook / Instagram have announced the addition of video recording to the popular photo sharing app. It was only last year that Twitter announced Vine, an app that allowed users to record up to 6-seconds of video, so it’s only fitting that Twitter’s biggest competitor up the ante.
Although, Instagram didn’t just up the ante by a little, they more than doubled their bet so to speak. Instagram will now let users record up to 15-seconds of video (more than double that of Vine) as well as adding filters, like the photo portion of the app.
Like Vine, Instagramers will be able to record a full 15-seconds by holding down the record button until the time is up or if they choose to record for a second (or two) then re-adjust the angle, shot or some other aspect of the shoot, they simply release the record button to pause before tapping it again to resume.
The new “Cinema” mode come with 13 new filters that will sure make it just as popular as it’s photo mode, not to mention that the function is seamlessly added to the existing app. When users click on the “camera” icon, they’re presenting with a choice, still or video. This gives Instagram a huge advantage over Twitter’s Vine, which required Twitter users to download a separate app. Instagram won’t have to worry, as all of their 100 million users will have access to the new feature courtesy of an app update.
The new update is now available on both Apple’s iOS and Google’s Android.
Can you say goodbye Vine?
Source: Instagram Blog