For the first time, Apple outs Android and captures the smartphone marketshare crown in the US

Posted on Dec 21 2012 - 1:39pm by Mike Wewerka

Sinking stocks, worries on reduced orders and increased pressure from competitors hasn’t stopped Apple and its iPhone from hitting a major milestone in the U.S. before heading into 2013. For the first time since the iPhone’s been released, it has capture over 50% of the smartphone marketshare in the United States.

To be specific, Apple’s iPhone has managed to nab 53% of the market, compared to its closest rival, Android, which has fallen to just 42%. This data comes from a new survey conducted by well-known research firm Kantar Worldpanel.

This is big news for Apple, who has seen Android run away with the smartphone crown all over the world, not to mention the growth of Samsung (who still remains the largest smartphone manufacturer). This shift in position is due to the success—and demand—of the iPhone 5, which is finally catching up with production. Because of Apple’s ability to increase production and meet the public’s demand, Apple managed to jump from just shy of 36% of the smartphone marketshare in November [in the U.S.], to an amazing 53% so far in December, while Android fell from its previous position of 52%, down to 42%.

Kantar Worldpanel’s Dominic Sunnebo spoke on the survey and expects to see even more gains by Apple:

Apple has reached a major milestone in the U.S. by passing the 50 percent share mark for the first time, with further gains expected to be made during December.

The only negative to this type of news, is that makes Apple believe that they don’t need to make changes in order to keep succeeding. If Apple saw their iPhone dropping marketshare into the teens, you can bet we’d see some drastic changes to their hardware, software and marketing, but with reaffirming and positive news like this—it’s safe to say Apple will remain on their current course.

Source: Kantar Worldpanel