Pictures don’t lie, well unless their photoshopped, but in this case, it’s the truth. Facebook has acquired Face.com. Face.com is a facial recognition technology company, who offers a free, robust software and API. It’s clear why Facebook would want to own Face.com, and it’s not just for the cleaver naming coincidence. With Facebook’s heavy influence, like with photos and galleries becoming a bigger piece of the “Timeline” feature within Facebook, not to mention the purchase of Instagram, Zuckerberg and company are looking to take photos and facial recognition to the next level.
Facebook has acquired Face.com! Our mission is and has always been to find new and exciting ways to make face recognition a fun, engaging part of people’s lives, and incorporate remarkable technology into everyday consumer products. If you’re anything like us, Facebook is a part of your life every single day. We keep up with our friends and family, share interesting (or mundane) experiences from our daily lives, and perhaps most importantly for us, we share a LOT of photos.
We love building products, and like our friends at Facebook, we think that mobile is a critical part of people’s lives as they both create and consume content, and share content with their social graph. By working with Facebook directly, and joining their team, we’ll have more opportunities to build amazing products that will be employed by consumers – that’s all we’ve ever wanted to do. :)
Now, lots of developers use Face.com technology to power various apps and make wonderful products. We love you guys, and the plan is to continue to support our developer community. If there are new developments you can expect to hear from us here, on the developer blog, and through our developer newsletter.
Thank you to all of our supporters, our amazing dev community, to our employees and to our friends and family who have seen us through many long days and longer nights. The next steps are going to be exciting for all of us.
- Gil and the Face.com team
The announcement doesn’t mention how much Facebook paid for Face.com, but we bet it’s nowhere near as much as they paid for Instagram ($1 billion total). Still, this is exciting news for the Face.com folks and we wish them the best of luck, we can’t wait to see what they do with Facebook.