Carl Zeiss Optics drops the Carl, now officially known as ZEISS

Posted on Jun 28 2013 - 3:06pm by Mike Wewerka
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2590248 580x580 Carl Zeiss Optics drops the Carl, now officially known as ZEISS

Carl Zeiss is a name that is synonymous with optics, lenses to specific. Back in the 1800′s, a German named Carl Zeiss use to create the optic lenses for microscopes, but when the world was introduced to the camera, Zeiss quickly adapted and began to create high-quality lenses for that are still recognized as “professional” grade today. In fact, some of the best lenses found on Nikon, Canon and Sony cameras are made by Zeiss. Even Nokia uses Carl Zeiss optics for their Lumia (Windows Phone) smartphone cameras.

For over 160 years, Carl Zeiss has been a leader in professional, high quality optics, but times change and apparently, so do companies. Today, the company has decided that they are dropping the “Carl” from their brand name. From this point forward, the company will now be known as just ZEISS (yes, all capitals). Future camera lenses will see the name Carl removed and the singular name instead, like this example:

Touit Carl Zeiss ZEISS 622x622 580x580 Carl Zeiss Optics drops the Carl, now officially known as ZEISSThe company explained the reasoning as a way to help create consistency across all of its brands. While this change certainly came out of no where, it’s not all that shocking. When speaking about the company, most people refer to it as just Zeiss anyway, making the decision to change the companies brand (and image) that much more logical.

You can check out the blog via the company’s official page to read more about their reasons for the change and plans for the future by clicking the source link below.

Source: blogs.zeiss.com