While it may not be “color” e-Ink, Barnes and Noble believes they have the next best thing. You see, since day one, when e-readers hit the market with e-Ink, the biggest problem was that when it was dark, much like real books, you couldn’t seen the words on the page, or in this case, the display. Sure color e-Ink would get rid of the monochromatic display, but even they would still suffer from the same problem, they aren’t backlit.
B&N has apparently come up with a way to solve this issue, it’s called Glowlight. Rather than being back lit, with an LED, this new method actual works by being frontlit, meaning there’s a layer “over” the actual e-Ink display, which illuminates the display, making it possible to read in dark, or even pitch black situations.
According to the website, The Digital Reader, B&N are looking to put this technology in their Nook Simple Touch, now marketing it as “now with Glowlight.” The Digital Reader, managed to get a new advertising poster for this new Nook, and they say that they can confirm this new Nook will launch on a Thursday, meaning it could be today, but most likely, it’ll be next week. They weren’t however able to provide a price, but if I were to guess, this device will most likely replace the previous Nook Simple Touch and will probably keep the same price, just a hunch.
The Poster’s below, what do you think? Is this the right move, they certainly have beaten Amazon to the punch, but will it pay off? We shall see…