This Sunday—assuming rumors are true—one of the hottest smartphones of the year, the HTC One X on AT&T will drop in price, from $199 to only $99 with a new 2-year contract. This is an absolutely insane price, the One X is sleek, fast and has one of the best display of any current smartphone. We reviewed the One X recently and we loved it, so to think this device is now $100 cheaper than the Galaxy S III is staggering. In our review’s closing comments, we said it was up to you to decide whether the HTC One X or the Galaxy S III was better phone (depending on your taste), but now that you can score the One X for only $99, I have to say, that adds a lot more value to the One X over the GS III.
On the flip side, you have to wonder, how well is the One X selling on AT&T for them to drop the price by a full $100. I’m not sure if this is a warning of how well HTC’s device is selling or if AT&T is just trying to move some devices due to an overcrowding of Android devices. Either way, it doesn’t paint a pretty picture for HTC, as the One series was suppose to bring HTC back to the table as a major player, but it looks like Samsung and their Galaxy S III have stolen the show.
Personally, I think HTC needs to stop confusing customers with commercials pushing a worthless novelty like “Beats Audio” in their devices and focus on showing people the phone’s capabilities, design and price and how that all comes together in the real world, stop trying to blow their minds with “unparalleled” sound. Fact the matter is this, if a user doesn’t have a quality headset like Beats or Soul, Beats Audio in a smartphone is a worthless feature, period. It does nothing to improve the sound on a $20 pair of earbuds.