AT&T may be putting the cart before the horse when it comes to the Nokia Lumia 900′s release. While I’ll admit, the device is stylish, sexy and slick, it still runs Windows Phone. I’m not saying that’s a bad thing, I’ve been using a Windows Phone recently as my alternate device, and I’m loving it. But the problem is, the public still hasn’t taken to the new OS, be it because they don’t like the current crop of devices available or simply because of the lack of apps. Either way, the OS is still struggling. But AT&T’s Jeff Bradley says this launch will be bigger than anything they’ve ever done, including the iPhone.
“At all levels, this is a notch above anything we’ve ever done,” AT&T device head Jeff Bradley said in an interview with CNET, noting that includes the launch of the iPhone.
“Before you walk in to the store, you know this is our hero phone,” Bradley said, referring to the Lumia 900′s flagship status.
The campaign is expected to last about six to eight weeks, according to people familiar with the situation.
I can only assume that AT&T employees will be pushing the Lumia 900 on customers over, say, an iPhone 4S or any new Android device, like a Galaxy S II Sky Rocket or Galaxy Note. As I said, the Lumia 900 is a gorgeous device, but aside from 4G LTE, it’s slightly outdated. It’s still running on a single-core processor (which I will say, does power Windows Phone OS really well) and its 4.3-inch screen, is only an AMOLED display, not even Super AMOLED, let alone a “Plus.” Then there’s the low 480 x 800 pixel resolution, which on a 4.3-inch display, only equates to 217 ppi (pixel-per-inch).
Despite all that, I’m sure the Lumia, at only $99 will still sell well, it just won’t do as well as the iPhone 4S (which sold over 1 million units in one weekend, on AT&T alone). This isn’t because the iPhone is a “better” phone, it’s because Nokia doesn’t have a “legion” of diehard fans like Apple.
In the end, I just hope Bradley’s job isn’t dependent on the Lumia’s success, when compared to the iPhone, otherwise we may see his resume on Monster.com in the coming weeks.