We are now under one month until Apple, supposedly, will unveil their new iPhone to the world, as such, the rumors have continued to get more frequent, some becoming redundant, only adding one slightly different detail, but overall, reporting the same bit of news. In this case, we have BGR “exclusively” reporting that they’ve confirmed with a source within AT&T, who says that they’ve been told about a “major announcement” in third or fourth week of September—funny that they have just now been told two weeks after the rest of the Internet found out.
BGR claims this situation is being handled as an “all hands on deck” type of event, sort of like previous iPhone launches when employees are blocked from taking time off, as retail stores will need all available employees to handle the inquires and demand of the new iPhone.
On the other hand, this could simply be a “click bait” story. Keep in mind, iMore broke the news about the iPhone event being on September 12 and with the device being launched on the 21st. This was followed up by confirmations from other notable sites including Reuters, the Wall Street Journal and Jim Dalrymple’s The Loop. BGR‘s claim simply tacked on a detail from an unknown source, who no one else can question, about a date we’ve all already know about for a good two weeks. They could simply be embellishing upon the already known truth, this is of course the same site that claimed the iPhone 4S would be launched as the iPhone 5, with WiMax 4G and a redesigned body exclusively for Sprint last year. So it’s not unlike BGR to just make things up for clicks.
With or without this report from BGR, it’s safe to assume the new iPhone will be released in mid-to-late September for Verizon, AT&T and Sprint, at least in the U.S.