Apple’s iWatch project entering production, now has over 100 team members

Posted on Feb 13 2013 - 10:13am by Mike Wewerka
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Well according to sources close to the project and even Bloomberg, Apple’s rumored “iWatch” is beyond the “experimental” phase and is moving to production. On top of that, there appears to be a team of over 100 employees working on the project, including Senior Executives, like Director of Engineering, James Foster and others.

Rack one up for the little guys, as just yesterday I posted an editorial where I basically contradicted a TechCrunch article that said don’t expect a watch from Apple anytime soon. The idea of a watch or even just iOS device that is wearable is something new, it’s a new type of product for Apple, who can no longer just sit back and expect minor refreshes of the iPhone and iPad to keep the company moving forward like it has over the past 6-8 years. They need to continue to innovate.

My theory, if you didn’t read my editorial, is that Apple loves to sit back and watch others fail on certain products before stepping in and “figuring it all out.” They did it with the iPod, they did it with the iPhone and to a degree, they did it with the iPad. With the iPad however, they created a whole new product category. One that competitors are still trying to figure out and capitalize on, but while they struggle to compete against in that market, Apple may just switch gears and throw them off track. The idea of a smart watch isn’t new, as companies like Motorola and even Sony have tried and failed to make a device that has caught on with consumers. While other companies like Pebble, who have a cool product, lack the brand and name recognition of a company like Apple, which will ultimately limit their potential.

Apple is about to come in and show everyone, just how a smart watch should be made and because it will work exclusively with other iOS devices, the experience will be seamless and unique. Whereas other companies who make smart watches, try to make them compatible with several OS’s or brands, which diminishes the experience. As I said yesterday, I expect this device to make its debut later this year, if not by the first quarter of 2014.

In the end, it just goes to show, you don’t need to be owned by AOL (or any other corporation) to make accurate predictions.