We’re still over a month away before the new iPhone goes on sale, but the anticipation alone has apparently been enough for Apple’s stock to sky rocket. The stock has done more than just skyrocket, it’s broken records, again. Today, Apple’s value once again broken the $600 billion mark, while their stock has done nothing but rise all day, (currently sitting at $648.11 a share, at the time of publish).
The reason for such a bump in value and attention is due to the anticipation of the new iPhone and the rumored iPad mini. This happens almost every year prior to a iPhone announcement and is usually followed by a dip shortly after the announcement, only to go way up a day or so after the device goes on sale. The iPhone 5 (or new iPhone) is going to be big, but just how big? According to Peter Misek, an analyst for Piper Jefferies, says, “The launch of the Apple iPhone 5 will be the biggest handset launch in history.” If that doesn’t get investors motivated, not much else will.
It’s funny, after Apple’s second quarter earning, where the company openly said sales of their current iPhone 4S have slowed, due to the anticipation of future products [i.e. the new iPhone], some investors ditched Apple stock and the price went down, well below $600 a share. I thought this was funny, because it’s almost textbook that Apple’s stock would slow, but that it would almost certainly rise like a rocket upon the arrival of the next iPhone, I feel sorry for those poor souls who bailed out to early.
Apple’s new iPhone is expected to be a massive hit, as it’s the first redesign (even if not a completely radical one) in two years and will introduce LTE, NFC, a new version of iOS (with some new features like PassBook and more) a new metal backing and of course the new 4-inch Retina display. Knowing Apple, they’ll also have a few surprises pertaining to the iPhone that we all don’t know about, be it hardware or software based.