As with every major Apple product launch, we’re treated to new commercials to promote them. With the iPhone 5 now on sale all over the world, Apple has released four new commercials that you’ll no doubt see on TV over the next few months. The four commercials, titled; Thumb, Cheese, Physics and Ear (which promotes the new Earpods that come with the iPhone 5).
Thankfully, these ads return to Apple’s traditional informative concept and don’t resemble those awful Genius ads from earlier this year. My personal favorite is the first one below, Thumb, which does two things; it shows how the device still perfectly fits and works with just one hand, despite the larger display. It also takes a dig at some of its Android competitors, suggesting that phones too large, are impractical and uncomfortable.
Anyway, here are the four ads, tell us your thoughts.