Apple iTunes creator Jeff Robbin to head up Apple Television project

Posted on Oct 24 2011 - 10:55pm by Mike Wewerka
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The industry has been buzzing with rumors of an Apple television set for a while now. Recently, the rumor mill got a spark to ignite the fire again, when a leaked quote from Steve Job via his biography said that he had cracked it, referring to a Television set.

Now we have more fuel to add to that fire, Jeff Robbin, the man who created iTunes with Tony Fadell, is leaving the iTunes team to head up, get this…Apple’s Television department. Granted all of this is according to a report in Bloomberg report:

Apple Inc. is turning to the software engineer who built iTunes to help lead its development of a television set, according to three people with knowledge of the project.

Jeff Robbin, who helped create the iPod in addition to the iTunes media store, is now guiding Apple’s internal development of the new TV effort, said the people, who declined to be identified because his role isn’t public.

Let’s move this fire up to a bonfire, because Piper Jaffray’s Gene Munster has additional details to support his presuption that apple is working a new television.

- Based on Jan-11 meetings in Asia (not with component suppliers), we believe Apple is investing in manufacturing facilities and securing supply for LCD displays. These displays could range from 3.5″ mobile displays to 50″ television displays.

- More recently, in Sept-11 we met with a contact close to an Asian component supplier who indicated that prototypes of an Apple television are in the works.