Updated: Amazon posts misleading Kindle Fire HD ad to discourage would be Apple iPad Mini buyers

Posted on Oct 31 2012 - 12:21pm by MT Wewerka

Update: Apple’s own Phil Schiller responded to a customers email (posted at 9to5Mac) and when asked if the new iPad Mini had either mono or stereo speakers, Schiller confirmed; “It is stereo.”

As a result, Amazon has removed the ad (above) from their homepage.

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Here’s a little confusion for a Wednesday, the above ad—found on Amazon’s home—page touts the Kindle Fire HD as getting “more for less.” The average consumer may read what’s there and take it as the gospel, however, Amazon’s little comparison isn’t exactly truthful.

While it’s pretty well known at this point that the iPad Mini doesn’t have an HD display, it does however look great. Certainly, if you’re an owner of an iPad 3 or 4, with a Retina display, you’ll notice a difference, to most people it will still look amazing, simple because of the IPS display technology and how thin the glass is and how close the pixels sit to it. That aside, the Amazon is correct, it’s not HD. In fact, most of Amazon’s points are accurate (three of which are basically the same point), with the exception of their claim that Apple’s iPad Mini features “Mono” sound. Now if you were to go and check Apple’s website, it too lists the iPad Mini as having “a” speaker, not speakers. But that is incorrect too, because the iPad Mini does in fact feature stereo sound.

Should this inaccuracy be corrected by Amazon, perhaps, but while they’re at it, they may want to add both device’s app counts and that the iPad Mini has 275K tablet “specific” apps, there is also the fact that Apple’s iPad Mini is made of high-end materials like aluminum and is thinner and lighter, features support for smart covers, iCloud and iTunes which has a larger collection of songs… but I guess that wouldn’t sell to many Kindle Fires now would it?

Source: Business Insider